Data Stack is a subsidiary of Napkyn Analytics,
a full service digital analytics consulting company and Google Marketing Platform Premier Sales Partner.
As an expert in digital analytics, Napkyn relies on the power of the Google Marketing Platform to help large enterprises win with data. As the reseller of record, Napkyn also has significant expertise in selling and supporting these tools.
In being one of the few North American sales partners for Google Analytics 360, Optimize 360, and Google Tag Manager 360, Napkyn realized a few key things:
It is quite difficult to acquire licensing of a Google Marketing Platform product
Many clients want to keep working with their current agency
Most agencies don't want to refer their clients to a potential competitor (like Napkyn)
To fill this gap in the marketplace and empower the talented agencies in Google’s Certified Partner ecosystem, Napkyn moved its licensing practice into a fully distinct subsidiary with two key roles:
- Provide world class product support on Google Products
- Allow agencies to provide world class services on top of the GMP with partner enablement and sales programs
How can Data Stack help your agency? Contact us to learn more.